Scotia Plaza
Scotia Plaza logo

In a marketplace of shiny new office towers, a website redesign helps Scotia Plaza take its rightful place among Canada’s corporate elite.

Scotia Plaza stands at King and Bay as the cornerstone of the financial district and has been home to many of Canada’s most prominent corporations. However, by the time Dream Office REIT acquired the historic Scotia Plaza in 2012, it had lost some of its luster in the shadow of new office towers. In response to major capital improvements, a significant shift in perception around Scotia Plaza needed to take place among prospective tenants and the brokerage community. A big part of this initiative was a full rebrand of all Scotia Plaza marketing and sales materials. The goals were to make them user-friendly for the sales team to communicate the renewed vision for the building and to integrate all sales channels to one common voice. Dream Office REIT turned to BryanMills to get this done.

Scotia Plaza is that unique complex that seamlessly mixes the modern with the historical. Designed by the internationally acclaimed WZMH Architects, at 68 storeys and 2 million sq. ft., Scotia Plaza is the 3rd tallest office building in Canada and one of its largest. Our objective was to celebrate everything that made Scotia Plaza a unique office property. The redesign focused around a modern and responsive website with the ability to scale easily from phone, tablet or desktop. Using full-browser images of key architectural and landmark details as well as highlighting Scotia Plaza’s world-class amenities, BryanMills created a simple UX that was both practical and inspiring for any potential tenant prospect, investor or real-estate broker.

Scotia Plaza is that rare business community that has it all – inspiring, iconic architecture, world-class location, abundant amenities, advanced technologies, LEED Gold standards, public transit, and best-in-class service. BryanMills’ challenge was to develop materials which the sales team at Scotia Plaza could use for potential client presentations and other opportunities within the sales cycle. The solution was to create a high-value, custom linen binder that houses the main sections of the sales pitch such as The Property, Availability, Enhancements and Building Specifications. Leveraging the tone, look and feel of the website, BryanMills created a beautiful printed experience that is used as a workbook and leave-behind for prospective tenants and brokers.

To further enhance the experience and to provide a keepsake to brokers and prospective clients, BryanMills created a beautiful custom notebook that has the same linen finish as the collateral binder. Inside are inspirational quotes and captivating images of Scotia Plaza.

Scotia Plaza exists to honour, celebrate and serve business: to inspire, enable and empower the best and the brightest organizations and individuals to excel at what they do. In short, BryanMills wanted to position Scotia Plaza as the place where you come to leave your mark and achieve success. This was achieved by creating a virtual walk-through video as seen through the eyes of someone who works there. The creative solution was to communicate the many features of the building while establishing a storyline of someone who celebrates a successful moment or the closing of an “important deal” at Scotia Plaza.

TORONTO OFFICES

1129 Leslie Street
Toronto, Ontario  M3C 2K5
P 416.447.4740
 

18 King Street East, Suite 1500
Toronto, Ontario M5C 1C4
P 416.447.4740