Extensive advertising and public relations strategies were developed to increase brand exposure, draw in visitors to the website, heighten media awareness and increase engagement with VersaCold across North America. Additionally, a strong search & display advertising strategy was launched to provide measurable results through geographical and targeted placements that are capable of reaching VersaCold’s diverse audience.
Since launching the website in November of 2016, VersaCold has seen significant ROI:
- 235% increase compared to last year in average user time spent on a website page
- 65% increase compared to last year in average session duration
Since managing marketing and communications, they have seen further increases in ROI:
- Over 1000 new LinkedIn followers since taking over management of their account
- 1000+ media mentions
We continue to support VersaCold in the areas of content marketing, social media management, website management, public relations and advertising. VersaCold’s partnership with BryanMills ensures that they have a comprehensive, integrated marketing program that is as performance driven as they are.