Waterfront Centre
Waterfront Centre logo

Waterfront Centre utilizes its unique space to promote retailers through its eye-catching campaign.

Beneath the Waterfront Centre office building, the centre features a wide selection of restaurants, retail shops and services. In 2014, looking to capitalize on the foot traffic from cruise ships, the Cadillac Fairview-owned Waterfront Centre approached BryanMills to design and implement a media placement campaign for its underground path location.

Utilizing the theme “We’ve got you covered,” BryanMills developed a series of visually compelling posters that linked to the diverse offerings of each retailer in the Waterfront Centre.

The creatively intriguing posters were displayed in a series of out-of-home backlit poster boxes placed along the Waterfront Centre pathway used heavily by tourists and business professionals.

Leveraging the poster design and messaging, a series of ads and brochures were developed in a media placement campaign.

The B2C campaign was effective in showcasing the unique offerings of the Waterfront Centre and boosted sales in the underground.

TORONTO OFFICES

1129 Leslie Street
Toronto, Ontario  M3C 2K5
P 416.447.4740
 

18 King Street East, Suite 1500
Toronto, Ontario M5C 1C4
P 416.447.4740